So, what's our secret?
So, what’s our secret? Unlike many countries in Europe, in Ireland our cattle spend most of the year grazing on lush, grassy pastures. But there’s plenty to be said for knowing your way around a steer, as different beef cuts can have wildly differing tastes and textures. So, to make the most of your beef, it pays to consider where the cut has come from and what cooking methods will bring out the best qualities.
More about Irish Beef
Irish Beef farmers work hard to not only raise their cattle, but to protect the ecosystem and natural resources to keep their Emerald Isle green.Learn More
Explore recipes from our highly-lauded taste explorers, fusion specialists and kitchen innovators.Learn More
Did you know that grass-based beef, like Irish Beef, is packed full of health benefits? Click below to find out more.Learn More