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About Us

Ireland is green from the land to the national symbols and this even includes our commitment towards the environment.

What makes us so special?

The grass really is greener over on the Emerald Isle. Ireland’s mild, temperate climate, plentiful rainfall and rich soils lead to lush grasslands which makes up a good 60% of Ireland. So there is definitely no shortage of that special something that makes Irish beef so great.

Ireland has a long standing heritage in agriculture and particularly beef farming. Farms are traditionally family owned, passed from generation to generation, as is the craft and love of livestock farming. The health and welfare of cattle are of utmost importance to us and our farmers… and so is the land they’re reared on.

Not only do our grass based farming methods deliver high standards in quality, traceability and animal welfare, but they also produce great tasting beef. A grass based diet can produce a fuller, meatier flavoured beef with evenly distributed fat and marbling and high levels of vitamins and nutrients like Iron and Omega-3 fatty acids.

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The secret of our mild climate

Our good beef is of course not just our sole achievement. The mild climate contributes to a large extent. And the Gulf Stream is responsible for this.

The 10,000 kilometer long current comes directly from the equator and is extremely important f or the weather in Europe. You can find out how this works in our infographic.

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The grass really is greener over on the Emerald Isle. Ireland’s mild, temperate climate, plentiful rainfall and rich soils lead to lush grasslands which makes up a good 60% of Ireland. So there is definitely no shortage of that special something that makes Irish beef so great.

Ireland has a long standing heritage in agriculture and particularly beef farming. Farms are traditionally family owned, passed from generation to generation, as is the craft and love of livestock farming. The health and welfare of cattle are of utmost importance to us and our farmers… and so is the land they’re reared on.

Not only do our grass based farming methods deliver high standards in quality, traceability and animal welfare, but they also produce great tasting beef. A grass based diet can produce a fuller, meatier flavoured beef with evenly distributed fat and marbling and high levels of vitamins and nutrients like Iron and Omega-3 fatty acids.

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Family Owned Farms

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Quality Assured

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Environmentally Conscious

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Local Provenance

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Quality Assured

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Environmentally Conscious

What you need to know about Irish Beef production

Traceability

The Animal Identification and Movement (AIM) database is managed by the Department of Agriculture, Food and the Marine in Ireland. This online real time database provides a full profile of every animal in every herd.

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Sustainability

The Animal Identification and Movement (AIM) database is managed by the Department of Agriculture, Food and the Marine in Ireland. This online real time database provides a full profile of every animal in every herd.

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Farming in Ireland

The Animal Identification and Movement (AIM) database is managed by the Department of Agriculture, Food and the Marine in Ireland. This online real time database provides a full profile of every animal in every herd.

Learn More